Sheeldy vs DeleteMe, Incogni & Optery The 2026 comparison
Four services promise to remove your personal data from data brokers. Only one is French & Swiss, hosted in Switzerland, and natively GDPR-compliant. Here are the facts.
📅 Last update: March 2026·⏱ Read time: 5 min·🇪🇺 Written in the EU
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In short: DeleteMe and Optery are US-based services subject to the CLOUD Act. Incogni belongs to a Lithuanian-rooted group acquired by Nord Security. Sheeldy is the only fully French & Swiss option, hosted in Switzerland at Infomaniak, at €2.50/month with no commitment (or €20/year) — roughly half the price of its direct competitors at current exchange rates.
Comparison table
A side-by-side look
All the criteria that actually matter for a US or UK user: real pricing, jurisdiction, GDPR/CCPA compliance and support quality.
DeleteMe 🇺🇸 USA
Incogni 🇱🇻 Lithuania group
Optery 🇺🇸 USA
Sheeldy 🇫🇷🇨🇭 France & Switzerland
Monthly price
?Price normalized per month, in the currency advertised by each provider. Some services require an upfront annual payment.
$10.75
$7.49
$24.99
€2.50
Commitment
?Minimum length of the subscription. An annual commitment means you pay 12 months upfront, often with no refund possible.
1 year minimum
1 year minimum
Monthly
No commitment
Jurisdiction
?Country whose law governs the service. A US-based service falls under the CLOUD Act, which lets US authorities access your data without a European judicial procedure.
🇺🇸 Outside EU
🇱🇻 Outside EU core
🇺🇸 Outside EU
🇪🇺 EU law
Data hosting
?Country and infrastructure where your personal data (name, address, email…) is stored. Hosting outside the US or in Switzerland with Infomaniak offers distinct privacy guarantees.
US servers
Not disclosed
US servers
🇨🇭 Infomaniak
Support language
?Language you can use to contact the team. All four services support English; Sheeldy additionally offers native French support for EU customers.
🇬🇧 English
🇬🇧 English
🇬🇧 English
🇬🇧 EN + 🇫🇷 FR
Monthly report
?A recap document sent every month, listing the data brokers contacted, confirmed removals and requests still being processed.
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* Competitor pricing in USD as advertised on their official sites. Sheeldy pricing in EUR (the company is French). DeleteMe and Optery require an annual commitment to access the advertised rate. Sources at the bottom of the page.
Switch to EU-native protection
€2.50/month or €20/year, data hosted in Switzerland. Our assistant walks you through it in under 3 minutes.
Beyond the table, here is what each service really means for a US or UK user concerned about US-based data brokers like Spokeo, Whitepages, BeenVerified, MyLife, and PeopleFinder.
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DeleteMe
Abine Inc. · Boston, Massachusetts, USA
$10.75 /month
Billed $129/year · 1-year commitment
Long-standing US brand with strong coverage of US data brokers like Spokeo, Whitepages and BeenVerified.
Subject to the US CLOUD Act: US authorities can compel access to your data.
Servers hosted in the United States, outside the EU jurisdiction.
Annual commitment required to access the advertised rate.
Coverage focused primarily on US data brokers, with limited EU/UK broker coverage.
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Incogni
Surfshark Ltd · Acquired by Nord Security (2022)
$7.49 /month
Billed annually · HQ in Lithuania
Backed by a well-known cybersecurity group; broad international broker coverage.
Surfshark was acquired by Nord Security in February 2022.
Annual commitment required for the promotional rate.
Data hosting location not publicly disclosed for European customers.
GDPR compliance is advertised, but the service is not natively designed around EU jurisdiction.
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Optery
Optery Inc. · San Francisco, California, USA
$24.99 /month
Ultimate plan · Several tiers available
Transparent dashboard with before/after screenshots from broker sites — one of the strongest UX in the category.
Subject to the US CLOUD Act.
Founded in San Francisco in 2021, fully US-based.
Full plan is the most expensive in this comparison: more than 10× the price of Sheeldy at current exchange rates.
European broker coverage is less dense than for US brokers.
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Sheeldy
TrustedAudience · Paris, France · Data in Switzerland
€2.50 /month
No commitment · Cancel in one click
French company with Swiss-hosted infrastructure, governed by EU law and natively compliant with GDPR.
Data hosted in Switzerland at Infomaniak, compliant with Swiss FADP and GDPR — outside the reach of the US CLOUD Act.
English-language support with a French & Swiss team; native French also available.
No commitment: cancel at any time.
Lowest price in this comparison: roughly 3× cheaper than Incogni and 10× cheaper than Optery Ultimate at current exchange rates.
Legal note
Why the CLOUD Act matters to you
This US statute is the main reason choosing a US-based service exposes your personal data, even when that service advertises GDPR compliance.
☁️ CLOUD Act — Clarifying Lawful Overseas Use of Data Act (2018)
Signed into law on March 23, 2018, the CLOUD Act allows US authorities — FBI, NSA, federal agencies — to compel US-based companies to hand over data stored in any country in the world, including in Europe.
In practice: if you use DeleteMe or Optery, both US companies, a US agency can legally access your data — your name, address, date of birth, email — without notifying you and without going through a European judicial procedure.
European GDPR does not shield against the CLOUD Act. These two regimes apply independently of each other. Only choosing a non-US host, outside US jurisdiction, provides real protection.
That is why Sheeldy chose Infomaniak, an independent Swiss host, not subject to the CLOUD Act and ISO 27001 certified.
Source: U.S. Congress, Public Law 115-141, Division V — CLOUD Act (2018) · congress.gov
Legal framework
Your rights under GDPR and CCPA
The EU General Data Protection Regulation (GDPR), the UK GDPR, and California's CCPA give you strong rights over your personal data. Sheeldy exercises them on your behalf.
Art. 17
Right to erasure
Under GDPR Article 17 (and the equivalent CCPA right to delete), you can require any data controller to delete your personal data, without having to justify your request.
30d
Legal response window
Data brokers have a legal obligation to process any erasure request within 30 days of receipt under GDPR, and within 45 days under CCPA.
Art. 21
Right to object
You can object at any time to the processing of your data for profiling or direct-marketing purposes — including the "Do Not Sell My Personal Information" right under CCPA.
Why wait? Start now
Our assistant collects your information in under 3 minutes. As soon as you sign up, we begin filing removal requests with the data brokers active in the US, UK and Europe.
DeleteMe is a US service from Abine Inc., based in Boston. It has strong coverage of US data brokers and a long track record. However, its servers are subject to the US CLOUD Act, support is English-only, and pricing sits around $10.75/month (billed yearly at about $129). For users who want EU-jurisdiction protection or a lower price, Sheeldy is a credible alternative at roughly half the cost.
Is Incogni really GDPR-compliant?
Incogni is a product of Surfshark Ltd, acquired by Nord Security in February 2022. It advertises GDPR compliance, but its headquarters are outside the core EU member states, support is primarily in English, and data hosting conditions are not publicly disclosed for European customers. Advertised GDPR compliance does not guarantee the same level of protection as an EU-native service.
What is the best French & Swiss alternative to DeleteMe?
Sheeldy is the leading French & Swiss alternative to DeleteMe. A French company with Swiss-hosted infrastructure: based in Paris, data hosted in Switzerland at Infomaniak, native GDPR and Swiss FADP compliance, English-language support, and pricing of €2.50/month (or €20/year) with no commitment — roughly four times cheaper than DeleteMe and significantly cheaper than Optery Ultimate at current exchange rates.
What is the CLOUD Act and why is it a problem?
The CLOUD Act (Clarifying Lawful Overseas Use of Data Act) is a 2018 US law that allows US authorities to compel US companies to hand over data stored abroad. Using a service like DeleteMe or Optery, both US companies, means your personal data — name, address, date of birth — can be accessed by US federal agencies without you being notified.
Does Optery work in Europe?
Optery is a US service founded in San Francisco in 2021. It is primarily oriented toward US data brokers like Spokeo, Whitepages and BeenVerified. Its full plan (Ultimate) costs around $24.99/month, making it the most expensive service in this comparison. Its servers are subject to the US CLOUD Act. It is not natively designed for the European market or European data brokers.
Why is Sheeldy cheaper than its competitors?
Sheeldy was built with a deliberate bias toward maximum automation. Where DeleteMe and Incogni fund large sales teams, North American offices and venture-scale structures, Sheeldy concentrates its resources on technical automation and the experts who actually matter (lawyers, engineers). Those savings are passed directly into the price: €2.50/month (or €20/year), with no commitment.
Your data belongs to you. Take back control.
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